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  • Q. what are tour dure project's yearly objective?

    When selected for a Tour Dure Project, the project takes place step by step over 3 years.  

    In the 1st year, Tour Dure PDs and the participating areas are selected at the same time based on the qualities of candidates and the determination of municipal-level administrative divisions.  Then, Tour Dure Center and Tour Dure PDs cooperate to discover the community businesses to promote the tourism businesses in their regions while offering supports and writing business plans.

    In the 2nd year, they provide the community businesses with capacity building programs, mentoring programs, and pilot initiatives for their successful start-up and management improvement.  

    In the 3rd year, the community businesses are supported to build a solid network with other businesses for cooperation, PR, and marketing.

     

  • Q. How is the Tour Dure project managed?

    The Tour Dure project is promoted by the Ministry of Culture, Sports and Tourism, Korea Culture and Tourism Institute (Tour Dure Center), Korea Tourism Organization, municipal-level administrative divisions (participating regions), and Tour Dure PDs.  The Ministry of Culture, Sports, and Tourism is responsible for basic planning and financial support.  Korea Culture and Tourism Institute (Tour Dure Center) manages the overall Tour Dure projects, i.e., management of Tour Dure PDs, discovery and fostering of community businesses (planning for businesses, mentoring, capacity building, supporting pilot initiatives for start-ups and management improvement, etc.), monitoring businesses, evaluation, etc.  Korea Tourism Organization supports the PR and marketing efforts. Municipal-level administrative divisions provide indirect support, including Tour Dure Sarangbang and access to local resources.  Finally, Tour Dure PDs are the key players of Tour Dure.  At each local community, they discover and organize community businesses, fostering their startup and management improvement.  Tour Dure PDs are the planners and advocates who serve as mediators between Tour Dure and residents, municipal-level administrative divisions and residents, customers and residents, and among the residents themselves. 

  • Q. What do Tour Dure PDs do?

    Tour Dure PDs are the key players of Tour Dure and they make Tour Dure special.  Tour Dure PDs work closely with community businesses to discover and organize new community businesses, build capacities of management, support startup and management improvement, and build networks.  In other words, they serve as mediators for Tour Dure Center.  They act as a bridge, building networks between residents and municipal-level administrative divisions, customers, and other residents.  

    Tour Dure PDs are required to demonstrate passion for the independent development of communities, leadership qualities for the spontaneity and responsibility of residents, problem-solving skills to nurture resident-centered tour businesses, and insights to bring together the experiences, wisdom, resources, opportunities, and information of residents, administrative divisions, and professionals.

     

  • Q. What are the conditions required to apply for the Tour Dure Project?

    The Tour Dure Project supports the start-up of community businesses’ tourism services (travel programs, experience programs, food and beverages, souvenirs, accommodation, leisure sports, and other tourist-related services) and the improvement of existing services.  In order to be selected for the Tour Dure project, community businesses should satisfy the following requirements and should not be subject to the restrictions. 


     

    ​1 Established by local residents: Shall be invested and participated by at least five local residents and at least 70% of members shall be the local residents. 

    * The areas are limited to the local cities, districts, and towns that are classified into municipal-level administrative divisions.

    2 Use of local resources: Businesses shall generate profit using local human•material resources. 

    3 Locality: As the local areas can be more attractive for tourists when they maintain the local identity based on their original resources, each local area of Tour Dure shall create specialized businesses through local specialization. 

    4 Partnership and cooperation with local communities: From the establishment through the progress of Tour Dure, synergies shall be created by resolving local tourism issues and increasing the profit of local communities

      

    1 Members of organization: Avoid organizations comprised of people with special interests related to certain people, such as Tour Dure PDs and organization leaders. 

    * Who are people with special interests: ⅰ. Anyone who is a blood relative or acquaintance of certain individuals; ⅱ. any organization invested by certain individuals and their blood relatives; or ⅲ. any organization with a majority of Board of Directors or members comprised by certain individuals and their blood relatives or with at least 50% of investment from them and one of them appointed as the representative director. 

    2 Type of organization: If some members are participating in the Tour Dure Project.  

    * This type of organization can be selected for development, but the organization shall develop a system led by the Tour Dure team within a year. 

    3 Type of business: Avoid businesses that are not directly related to the tourism industry. 

    4 Type of participation: Avoid organizations that lack functions as communities as the organizations or business plans are established by one leader, not by agreement of all members.  In other words, avoid forced participation as the members should be motivated and inspired to participate voluntarily.

    5 Independence after support: Avoid organizations that would not be able to maintain management after support as they cannot establish a profit-generating system, i.e., true non-profit organizations. 

    6 For other conditions and restrictions of organizations, consult the Ministry of Culture, Sports and Tourism and Korea Culture and Tourism Institute.

     

  • Q. How are the community businesses selected?

    It is an important job of the Tour Dure PDs to select community businesses and this is the start of the Tour Dure Project.  Community businesses go through the following three steps to be selected for the Tour Dure Project. 

     

    1) Resource Survey and Ideation of Concepts 

    The first step is to create a sketch before discovering the community businesses in each region. Tour Dure PDs and local experts cooperate to analyze the regional tour resources and circumstances and develop the business concepts.  They meet with officers from Korea Culture and Tourism Institute(the Tour Dure Center) and municipal-level administrative divisions in each region on several occasions.  Once Tour Dure PDs complete the survey and ideation process, Korea Culture and Tourism Institute finalizes the concept for each region.

     

    2) Discovery of Next Community Businesses 

    After the survey and ideation of concept, Tour Dure PDs start discovering community businesses.  They introduce the Tour Dure Project to the communities to recruit highly interested businesses and sometimes receive recommendations from the administrative divisions.  Tour Dure PDs’ personal networks can also be used in discovering businesses. 

    The potential community businesses discovered in this manner fill out application forms.  Tour Dure PDs write reviews about those potential community businesses and submit them to the Tour Dure Center.  The Tour Dure Center examines and reviews the applications to create a pool of candidates.

    Candidates are selected through a comprehensive evaluation that considers whether the businesses have purposes that match the mission of the Tour Dure Project, are willing to run the businesses spontaneously, have the feasibility with potential to develop, have the resources at hand, and compete with other businesses within the community. 

    The community businesses in the candidate pool are divided into the Preparation for Startup Process and the Management Improvement Process.  The businesses in the Preparation for Startup Process are organized and have experience in developing samples, but with no start-up experience.  The businesses in the Management Improvement Process are being managed, but need improvement with the assistance of the Tour Dure Project.

     

    3) Final Selection of Community Businesses 

    A team of evaluators, comprised of the Tour Dure Center, local administrative officers, and local experts, reviews the candidates and selects about five community businesses for each region.  The Tour Dure Center comprehensively considers the application forms, Tour Dure PDs’ reviews and presentations, and due diligence results.  If no business is discovered in the first year, additional community businesses can be selected in the 2nd and 3rd years. 

     

  • Q. How are Tour Dure PDs and projects evaluated?

    1) Yearly Performance Evaluation

    Tour Dure PDs performance is evaluated every year.  

    The evaluation committee and the deliberation committee of experts evaluate the performance through project reports submitted by the Tour Dure PDs and interviews with them.  They evaluate how active the Tour Dure PDs were, if they have achieved the objectives, and how the local people have participated and cooperated.  Some projects can be terminated early if their performance is poor.

     

    2) General Evaluation of Three Years of Projects

    General evaluation is executed when the projects are wrapped up in three years.  

    It evaluates the accomplishment of social objectives, such as the spontaneity, cooperation, and community networking of local people, and the accomplishment of economic objectives, such as jobs and income creation.  

    Based on the results of general evaluation, highly potential areas that can be nurtured into successful cases of independent management are selected for two more years of project.

     

  • Q. What happens after the three years?

    1) Follow-up

    After a period of 3 years, a local Tour Dure Project basically ends.

    The Tour Dure Center provides follow-up services to strengthen the capacities and brands of community businesses.  However, not all community businesses can receive these services due to limitations in manpower and budget.  After field talks conducted with the municipal-level administrative divisions, the community businesses that satisfy the requirements for follow-up services are selected.  The businesses that have made certain achievements, such as incorporation, business license attainment, new store opening, and stable monthly sales during the three-year period, will be eligible for the follow-up services.  Once selected for the follow-up, the eligible businesses can receive regular management diagnoses.  They can receive hands-on training on utilizing the Tour Dure brand, product development, and PR strategies.  They can also participate in the networking and marketing programs planned and managed by the Tour Dure Center.

     

    2) Selection for 2 Additional Years

    It has been established that a Tour Dure Project ends after three years.  

    However, if a local project is selected as an exemplary place with high potential for independent growth through comprehensive evaluation after three years, it may be extended for two more years.  During the two additional years, the municipal-level administrative divisions take a more active part in the project.  In the 5th year, the municipal-level administrative divisions fund over 50% of the budget to take charge of the project.

     

     

  • Q. What kind of training do Tour Dure PDs receive?

    1) Regular Workshop

    For Tour Dure PDs understanding, professionalism, and capacity building, we hold regular workshops according to each year’s curriculums and each workshop takes place for 2 days. 

    In the first year, there are 11 regular workshops, including six intensive training courses that take place during the first half of the year.  In the second and third years, there will be six regular workshops. 

     

    <Tour Dure PDs Regular Workshops> 

    Tourdure PD 

     

    2) Occasional Workshops

    There will be about five occasional workshops held throughout the year in addition to the regular workshops.  

    Occasional workshops can be held when there are conflicts among the members of community businesses or difficulties with the project.  They can also be held for Tour Dure PDs networking activities.

     

  • Q. Can this be combined with other government funds?

    No.  It cannot be combined with other similar government programs, such as Village Companies, Next Social Enterprises, and Social Enterprises, at the same time.  
  • Q. How are the community businesses supported each year?

    If selected for the first year, the businesses can write their business plans through a workshop with professionals and attend the basic capacity building programs (training, trips, etc.).  The businesses for the second-third years receive training, mentoring, pilot initiatives for startup or management improvement, and PR/marketing based on the business plans.  After the third year, the businesses with accomplishments after the startup or management improvement can receive management diagnosis and PR/marketing support.  (Each business is required to pay their share.  The businesses should pay at least 10% of the cost of capacity building programs, mentoring programs, and pilot initiatives.)