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Tour Dure, a local tour lab,

provides up-close support for local residents to start and run tourism businesses that produce and sell accommodation, food and beverages, tour programs, experiences, leisure activities, and souvenirs that reflect local characteristics. Our goal is to build a tourism ecosystem where tourist consumption leads to local development. Launched in 2013, we are currently managing 190 (13) community businesses in 47 (3) municipal-level administrative divisions (as of January 2019).

  • Businesses
    The Korean solution
    for sustainable tourism

    In the past, most tourism development projects operated on the vague assumption that local economies would revitalize by virtue of higher tourist numbers. However, tourism businesses specifically geared to local communities are necessary for substantial economic effects to take place, such as job creation and higher incomes. Tour Dure supports tourism businesses in local communities to share the benefit of tourism with local residents and communities.

  • Communities
    Local communities becoming independent as local owners

    Tour Dure’s 'Let’s come together and be spontaneous’ belief is in essence based on the spontaneity and cooperability of local communities. Tour Dure supports the spontaneous management of local businesses that produce and sell local resources as tourism products.

  • Networking ㆍCooperation
    Building relationships for
    the local tourism ecosystem

    Products made by local residents using the native resources of their local areas are improved through the cooperation and collaboration of local areas, community businesses, and further consolidated with other organizations. Tour Dure bridges the vital chain of local tourism for community businesses to develop, based on the spirit of cooperation and coexistence.

Tour Dure Brand Identity

The ‘ㄷ’ and ‘ㄹ’ of Dure are used to portray two people facing and helping each other. This image symbolizes Tour Dure’s value of building communities and practicing cooperation for social sharing. The BI is expandable and can be applied to various areas of Tour Dure.

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Tour Dure Characters

Dooki is the combination of ‘Dure’ and 'Kid' and represents ‘Dure’s kid.’ A seed was planted on top of Dooki’s head and flourishes thanks to the interest and love of Tour Dure and local visitors. The seed gradually develops, first into sprouts, and then into flowers, and finally fruit. Doovi takes care of Dooki and symbolizes the vision of Tour Dure. Doovi shows Dooki the various aspects of life and nurtures the vision of travel with Tour Dure.